Rocks cordials are distinctly different to run-of-the-mill squashes and cordials but didn’t stand apart from the competition. To ensure that this challenger brand product was competing effectively, the brand identity was given a unique signature via a hand-drawn letterform and quirky but beautifully crafted illustrations commissioned to contribute to great standout and consumer engagement.

This redesign has strengthened the brand’s positioning and resulted in increased or new retail listings in Morrisons, Tesco, Sainsbury’s and Waitrose.